The 'Soft Times' Elle Canada editorial stars model Sarah Jordan. Sarah is captured by photographic duo Leda and St. Jacques in a shoot featured in the fashion publication's May 2012 issue.
Sporting a luxe wardrobe of prim and polished pastels, the model is a vision in clean-cut ensembles that are both light and airy. This striking shoot shines a spotlight on summer-ready styles. From fresh color hues to impeccably cut silhouettes, Sarah is a vision in luxe textures and sleek fabrications.
The model's clothes showcase sheer accents paired with solid structural garments. Clad in a pastel-infused wardrobe, accessories and makeup looks, Sarah is demure and elegant. This Elle Canada editorial highlights the season's hottest hues and daring beauty looks.
Ethereal Pastel Portraits
The 'Soft Times' Elle Canada Editorial is Ready for Summer
Trend Themes
1. Pastel Fashion - Disruptive innovation opportunity: Create a sustainable and eco-friendly line of pastel clothing using natural dyes and organic fabrics.
2. Sheer Accents - Disruptive innovation opportunity: Develop a line of customizable and interchangeable sheer accessories that allow wearers to easily update their outfits.
3. Daring Beauty Looks - Disruptive innovation opportunity: Build an AI-powered virtual makeup app that allows users to try out bold and experimental beauty looks in real-time.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Integrate smart fabrics into pastel fashion garments to create responsive, temperature-sensitive clothing.
2. Accessories - Disruptive innovation opportunity: Combine sustainable materials like recycled plastics with sheer accents to create unique and eco-friendly accessory pieces.
3. Beauty and Cosmetics - Disruptive innovation opportunity: Develop a line of cruelty-free, vegan beauty products in bold and vibrant shades that cater to consumers seeking ethically-made cosmetics.