The Soft-Hearted Pillow is the Winner of the 2009 Pet Style News Editor’s Choice Award. The plush pillow holds a zippered pouch urn at the center. The urn is filled with pet cremains so that the grieving owner can hold and hug their deceased pet though it is gone.
The pillow was created by Patricia Moore of Naples, Florida after she lost her own dog. She says that she missed her dog so much that she wanted to create a product for pet owners that would soften their loss and give them something to hold onto. The Soft-Hearted Pillow complete with pouch is priced at about $125.
Soft Pet Urns
Pillow Memorial Keeps Dead Pets Close and Cuddly
Trend Themes
1. Emotional Pet Memorials - The Soft-Hearted Pillow exemplifies the trend of emotional pet memorials by offering a comforting and tangible way for grieving pet owners to hold onto their deceased pets.
2. Personalized Grieving Products - The creation of the Soft-Hearted Pillow highlights the trend of personalized grieving products that cater to individuals' unique needs and provide a sense of comfort during difficult times.
3. Innovative Pet Remembrance - The Soft-Hearted Pillow represents the innovative approach to pet remembrance, combining a plush pillow with a zippered pouch urn, offering pet owners a new and unique way to honor their lost companions.
Industry Implications
1. Pet Bereavement Products - The Soft-Hearted Pillow is revolutionizing the pet bereavement products industry by offering a tangible and comforting way for grieving pet owners to memorialize their pets.
2. Personalized Gifts and Keepsakes - The creation of the Soft-Hearted Pillow presents a disruptive innovation opportunity in the personalized gifts and keepsakes industry, as it caters to the specific needs of grieving individuals and offers a customizable way to commemorate their lost pets.
3. Funeral Industry - The Soft-Hearted Pillow introduces a potential disruptive innovation opportunity in the funeral industry by offering a unique take on pet remembrance, providing grieving pet owners with a new and comforting way to honor their deceased companions.