NARS' new Soft Matte Complete Foundation delivers a long-wearing formula with a matte finish in 34 shades. The full-coverage, natural-looking matte foundation is designed to stay put throughout the day and provide a comfortable 16 hours of wear.
The oil-free, shine-proof formula resists transferring, humidity and sweat, plus it offers protection from oxidation, pollution and blue light thanks to the Anti-Oxidation Complex. The NARS foundation formula also includes the new Hydramatte Balancing Complex to help with balancing sebum and keeping skin hydrated with nourishing skincare ingredients like hyaluronic acid. The mattifying properties of the product can be attributed to the Superior Oil Absorbing Powders, which promise to create the look and feel of a comfortable second skin.
The Soft Matte Complete Foundation is available in shades from Light 0 to Deep 6, plus plenty of shades in between to suit different undertones.
Long-Wearing Matte Foundations
NARS' Soft Matte Complete Foundation Promises 16-Hour Wear
Trend Themes
1. Long-wearing Matte Foundations - Disruptive innovation opportunity: Develop a long-wearing matte foundation with even more shades to cater to a wider range of undertones.
2. Natural-looking Matte Finish - Disruptive innovation opportunity: Create a natural-looking matte finish foundation that provides 16 hours of wear without compromising comfort.
3. Protection Against Oxidation and Blue Light - Disruptive innovation opportunity: Design a matte foundation that offers protection from oxidation, pollution, and blue light to enhance the skin's overall health.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Explore advancements in long-wearing, natural-looking matte foundation formulas to meet the demands of consumers seeking all-day coverage.
2. Skincare - Disruptive innovation opportunity: Incorporate nourishing skincare ingredients into matte foundation formulas to provide hydration and skin benefits while maintaining a matte finish.
3. Tech and Blue Light Protection - Disruptive innovation opportunity: Develop matte foundation formulas that offer protection against blue light and other environmental factors to address emerging concerns in the tech and beauty industries.