On October 5th, Anastasia Beverly Hills will be releasing its soft glam II -- an eye shadow palette that's comprised of fan-favorite hues from previous iterations.
This product release speaks to the brand's response to consumer demand, as its offering the most talked about colors in one unique palette. As a result, this cosmetic product is comprised of bold and subtle colorways that range from shimmering golds to smokey blacks. Perfect for helping one transition from day to night looks, this palette is perfect for both the avid and hobbyist makeup wearer. The selected colorways for this palette include Tempera, Dreamer, Orange Soda, Dusty Rose, Incense, Sultry, Mulberry and Noir.
The palette will arrive at a $29 USD price point.
Fan-Favorite Palette Releases
Soft Glam II Offers the Favorite Colorways from the First Iteration
Trend Themes
1. Palette Consolidation - Creating new product variations from combined fan-favorite options creates a unique selling proposition.
2. Demand-responsive Production - Brands can use consumer feedback to create new products that cater to specific tastes and preferences.
3. Day-to-night Makeup - Creating makeup products that cater to transitional day-to-night wear can be a unique innovation opportunity.
Industry Implications
1. Cosmetics - The cosmetic industry can benefit from producing single products that cater to diverse consumer preferences.
2. Retail - The retail industry can utilize consumer feedback to create new product offerings that cater to end-users' specific tastes and preferences.
3. Fashion - The fashion industry can benefit from makeup products that cater to transitional day-to-night wear.