Lottie London's newest launch is a lightweight, soft-focus foundation that helps to blur imperfections and create a smooth, matte and natural finish. The skincare-like makeup product is infused with beloved hydrating ingredients like hyaluronic acid and coconut extract, which help to keep the formula breathable, blendable, natural and long-wearing. The product is touted as a "barely-there veil" that's available in a limited shade range.
Thanks to the unique properties of the foundation, it is ideal for creating a light layer of coverage or building up to a more perfect finish.
Hyaluronic acid in makeup products is becoming the new norm, especially as consumers look for hybrid products that bridge the gap between cosmetics and skincare.
Lightweight Soft-Focus Foundations
Velvet Skin Tint Contains Hyaluronic Acid & Coconut Extract
Trend Themes
1. Lightweight Soft-focus Foundations - The trend of lightweight soft-focus foundations presents an opportunity for brands to create hybrid products that blur imperfections and provide skincare benefits.
2. Hyaluronic Acid-infused Makeup - The inclusion of hyaluronic acid in makeup products is a disruptive innovation opportunity for brands to meet the demand for hybrid cosmetics with skincare benefits.
3. Limited Shade Range - The trend of offering a limited shade range in foundation products opens up an opportunity for brands to focus on providing high-quality formulas that can match a wide range of skin tones.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the trend of lightweight soft-focus foundations by developing innovative products that offer both coverage and skincare benefits.
2. Skincare - The skincare industry can explore the disruptive innovation opportunity of incorporating hyaluronic acid into makeup products, meeting the growing demand for hybrid cosmetics with skincare benefits.
3. Fashion and Beauty Retail - The fashion and beauty retail industry can take advantage of the trend of limited shade range by curating and promoting high-quality foundation formulas that cater to a diverse customer base.