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KIND Soft Baked Granola is Made with 100% Whole Grain Oats

Granola is often associated with a relatively hard, crunchy texture, but the KIND Soft Baked Granola has been created to offer a distinctly different option for consumers to enjoy.

The cereal is crafted with 100% whole grain oats along with tasty ingredients like dark chocolate chunks, peanut butter and chopped nuts, depending on the variety. The cereal comes in two flavors including Dark Chocolate Chunk and Dark Chocolate Peanut, which are both formulated with a softer texture when compared to conventional options on the market as well as homemade varieties.

The KIND Soft Baked Granola comes in pouches of 321-grams, which are available now at retailers nationwide in the US for $5.99 each. The granola is suitable on its own, but also great for use in parfaits, on yogurts and more.
Trend Themes
1. Soft-baked Granola Cereals - There is a growing market for soft-baked granola cereals as consumers look for tasty and convenient breakfast options, creating opportunities for companies to innovate in this space by offering new flavors and textures.
2. Whole Grain Oats - Consumers are increasingly interested in whole grain options as part of a healthy diet, presenting innovation opportunities for companies to incorporate high-quality whole grain oats in their products.
3. Healthy Snacking - As more consumers seek out healthy snack options for on-the-go, companies can innovate in the breakfast and snack aisle by creating products that are both nutritious and easy to consume.
Industry Implications
1. Cereal Manufacturing - Companies in the cereal manufacturing industry can innovate by expanding their product lines to include soft-baked granola cereals that cater to the growing demand for convenience and taste.
2. Snack Food Manufacturing - As nutritious snacking gains popularity, snack food manufacturing companies can incorporate high-quality whole grain oats in their products to cater to health-conscious consumers.
3. Retail and Supermarket - Retail and supermarket businesses can capitalize on consumer interest in healthy and convenient snacking options by stocking new soft-baked granola cereals that cater to this demand.

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