PepsiCo will soon hit the road with 'NSPIRE,' a modern mobile kitchen that will serve up delicious food throughout various American cities. The company has enlisted the help of premier chefs to create mouthwatering dishes like Sabra Spicy Hummus Turkey Chili and Mountain Dew Zesty Chicken Wings. Many of these dishes integrate PepsiCo products in innovative ways.
The vehicle will also include a 'Pepsi Spire,' a machine that provides over 500 customized drink combinations that will include Pepsi, Mountain Dew, Sierra Mist and Brisk Iced Tea. Those who get to try this will also have the option of a fruity flavored shot.
Essentially, the mobile kitchen will showcase PespsiCo's new expansive list of products through an immersive and sensory experience. If you are lucky enough to catch the mobile kitchen, all food and drinks provided will be free of charge.
Soda-Sponsored Mobile Kitchens
PepsiCo's 'NSPIRE' is a Touring Kitchen on Wheels
Trend Themes
1. Mobile Kitchen Marketing - PepsiCo is utilizing a mobile kitchen to showcase their new products through an immersive and sensory experience.
2. Innovative Food and Beverage Pairings - Premier chefs are creating mouthwatering dishes that integrate PepsiCo products in innovative ways.
3. Custom Beverage Experience - The 'Pepsi Spire' machine provides over 500 customized drink combinations that includes Pepsi, Mountain Dew, Sierra Mist and Brisk Iced Tea.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize mobile kitchens to showcase their products and offer innovative ways to consume their products.
2. Marketing and Advertising - Mobile kitchens can serve as a unique and immersive marketing and advertising tool.
3. Event Planning - Mobile kitchens can be utilized in event planning, offering a new and exciting way for guests to experience food and beverage options.