These soda graphics are able to capture the attention of consumers both loyal and new to this brand.
Fanta is an internationally known brand that offers fruit-flavored drinks and its recent branding project reveals that fact in a way that is highly relevant. The brand decided to take advantage of the fact that many people are currently celebrating Halloween and enlisted the illustrator Noma Bar to create graphics for its cans that reflect this holiday. Each individual flavor has its own ghoul on it, with everything from Frankenstein, a witch, Dracula and a skeleton being featured on the cans. Some of the facial features of the ghouls are made up of the fruit that flavors the drinks themselves.
These soda graphics allow the brand Fanta to remain relevant and capture consumer attention while staying on top of celebratory holidays.
Spooky Soda Cans
'Fanta' is Getting into the Halloween Spirit with New Soda Graphics
Trend Themes
1. Holiday-themed Packaging - Creating festive graphics for products can capture consumer attention and boost sales during celebratory holidays.
2. Illustrated Branding - Using illustrations by renowned artists can help brands stand out and engage with consumers in a unique way.
3. Personalized Product Design - Adding individualized graphics to different flavors or variants of a product can create a sense of personal connection and appeal to a wider range of consumers.
Industry Implications
1. Beverage - The beverage industry can explore the use of themed graphics to enhance product packaging and drive consumer engagement.
2. Food and Snacks - Food and snack brands can leverage holiday-themed graphics to create limited editions and generate excitement among consumers.
3. Art and Design - The art and design industry can collaborate with brands to create custom graphics that showcase their products in a visually appealing way.