The "Soda Free Summer" campaign is currently running in San Francisco and Santa Clara, encouraging children and adults alike to make the switch to water instead. With obesity rates skyrocketing, cutting down on sugars wherever possible is vital, and eliminating it from your drink choices is one of the easiest ways to make a significant impact.
SodaFreeSummer.org is promoting the campaign with scary stats to back up the urgency of attaining their goal.
"Drinking just one 20 oz bottle of soda each day for a year can result in gaining 25 extra pounds," says SodaFreeSummer.org, also mentioning that "The average teen drinks more than 750 cans of soda per year" and that "Soda is the #1 source of sugar in the American diet."
To replace soft drinks, sodafreesummer.org encourages drinking water , non-fat/low-fat milk, 100% fruit juice (max 1/2 cup daily), unsweetened iced tea and, if the craving strikes badly, diet soda.
People who sign in have the ability to track their soda free days and to enter a raffle for several hundred dollars worth of health-related prizes.
Here's are some more solutions to conquer the battle of the bulge:
Soda Free Summers
California Health Campaign
Trend Themes
1. Reduced Sugar Intake - The trend of cutting down on sugars, particularly in beverages, is creating opportunities for innovative low-sugar or sugar-free drink options.
2. Health Campaigns - Health campaigns like Soda Free Summer are gaining momentum, creating opportunities for businesses to promote and market healthier alternatives to soda.
3. Behavior Tracking - The trend of tracking and monitoring personal health habits, such as tracking soda-free days, presents opportunities for companies to develop innovative apps and devices for behavior tracking.
Industry Implications
1. Beverage Industry - The beverage industry should explore and invest in low-sugar or sugar-free drink options to cater to health-conscious consumers.
2. Health and Wellness Industry - The health and wellness industry can utilize health campaigns like Soda Free Summer to promote their products and services that promote healthy lifestyles.
3. Technology Industry - The technology industry can capitalize on the trend of behavior tracking by developing innovative apps and devices that help monitor and improve personal health habits.