Sumpto is a company that reaches out to college students for surveys and demographics; recently it used data from Snapchat's social media statistics to provide an infographic on the influence McDonald's has on creating new industry patterns.
This brand-focused infographic allows marketers to take a closer look at the influence of Snapchat, and ultimately how social media is affecting consumerism. Sumpto surveyed a little more than 1,500 students in post-secondary institutions; university students are more engaging in social media and set the target for marketing campaigns. The infographic depicts how McDonald's introduced new products and engaged their consumers exclusively via Snapchat.
This shows the benefits of precise social media forms; by providing consumers with exclusive brand information, they are creating anticipation which entices consumers in products. More companies ought to connect with their consumers on social media platforms, as oppose to big advertisements that aren't as personal.
Brand Influence Infographics
Sumpto is Using Social Media Stats to Prove Its Effect on Consumers
Trend Themes
1. Influence of Social Media - The infographic highlights the influence of social media, specifically Snapchat, on consumer behavior and industry patterns.
2. Personalized Marketing - The use of exclusive brand information on social media platforms, as demonstrated by McDonald's, creates anticipation and entices consumers to engage with products.
3. Consumer Engagement - Connecting with consumers through social media platforms allows companies to establish a more personal and interactive relationship, leading to increased brand engagement.
Industry Implications
1. Marketing - The influence of social media on consumer behavior presents disruptive innovation opportunities for marketers to leverage personalized marketing strategies.
2. Food and Beverage - The use of social media platforms like Snapchat to engage consumers in new product launches presents disruptive innovation opportunities for the food and beverage industry.
3. Market Research - Monitoring social media statistics and conducting surveys on platforms like Snapchat offers disruptive innovation opportunities for market research companies to gather valuable consumer insights.