This year, The Gap is putting out a social media casting call, asking parents to upload pictures of their children to the GapKids Class of 2014 microsite, the Gap's page on Facebook or the Gap Casting Call app.
Parents are being asked to submit pictures that embody the "GapKids-inspired aesthetic and the free spirit of childhood, with all its perfect imperfections," and as a result, the child models who are chosen by GapKids will get the chance to represent the brand in an upcoming GapKids marketing campaign in 2015. Although the social aspect is a huge part of the GapKids Class of 2014 campaign, GapKids also set up photo stations at retail locations where kids could have their photos taken by professional photographers.
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
Trend Themes
1. Social Media Casting Call - Opportunity for brands to engage their audience and generate user-generated content through social media campaigns.
2. Child Modeling Campaigns - Emerging trend of brands using user-generated content to showcase diversity and authenticity in their marketing campaigns.
3. Professional Photography Stations - Growing trend of brands offering professional photography services in-store to enhance customer experience and drive sales.
Industry Implications
1. Fashion - Fashion brands can leverage social media casting calls to create more inclusive and authentic marketing campaigns.
2. Retail - Retailers can enhance their in-store experience by offering professional photography stations for customers to capture memorable moments.
3. Marketing - Marketing agencies can help brands develop successful social media casting calls that engage their target audience and generate user-generated content.