In order to appeal to its many users across the United States, Snapchat set up a clever campaign to turn static billboards into dynamic social media advertisements.
While this social media platform appeals to savvy consumers who are likely never far from their smartphones, Snapchat took a low-tech approach to its latest outdoor ad series. The billboards simply feature destination names like Boston, Chicago and Phoenix in artful fonts on a bright yellow background. Snapchat's name and logo are excluded from these billboards, but frequent users of this social media platform will recognize the billboards as real-world community Geofilters.
Soon, more of these playful Geofilter-inspired billboards from Snapchat will be popping up across major locations in Canada and the UK.
Social City Billboards
Snapchat is Turned Its Geofilters into Social Media Advertisements
Trend Themes
1. Dynamic Outdoor Advertising - The use of dynamic billboards that incorporate social media elements presents an opportunity for advertisers to engage with consumers in a more interactive and attention-grabbing way.
2. Geo-targeted Marketing - Snapchat's Geofilters-inspired billboards demonstrate the effectiveness of location-based advertising, opening up possibilities for businesses to target specific audiences in various regions.
3. Offline-online Integration - The integration of offline billboards with online social media platforms allows for seamless brand experiences and creates opportunities for businesses to bridge the gap between physical and digital marketing.
Industry Implications
1. Advertising - The use of dynamic billboards and geofilters-inspired advertising campaigns can revolutionize traditional outdoor advertising methods and connect brands with their target audience in a more personalized and engaging manner.
2. Technology - The combination of location-based marketing, social media platforms, and billboard advertising presents a disruptive innovation opportunity for technology companies to develop innovative solutions that integrate online and offline experiences.
3. Marketing - The integration of social media elements into outdoor billboards offers marketing professionals the chance to explore novel ways of reaching consumers, blending online and offline strategies to create impactful brand campaigns.