'Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community' is a book written by Allyson Kapin and Amy Sample Ward who both work, broadly, in the nonprofit, social media and technology industries.
The book attempts to bring us back to the organizing principles that are necessary to engage communities -- online or not. Despite the idea that the Internet has and can revolutionize everything, Ward and Kapin bring us back to a few simple yet integral ways to launch fundraising campaigns or create a call to action.
Contact Information
Social Change Anytime Everywhere on Amazon
Social Change Anytime Everywhere on Facebook
Social Change Anytime Everywhere excerpt on the Stanford Social Innovation Review (SSIR)
Community-Engaging Books
'Social Change Anytime Everywhere' Attempts to Keep it Simple
Trend Themes
1. Online Multichannel Strategies - There is a disruptive innovation opportunity to explore and develop new online multichannel strategies for sparking advocacy, raising money, and engaging communities.
2. Fundraising Campaigns - There is a disruptive innovation opportunity to reimagine and enhance fundraising campaigns, both online and offline, by incorporating the organizing principles highlighted in the book.
3. Community Engagement - There is a disruptive innovation opportunity to leverage the power of community engagement, combining online and offline methods, to create impactful social change initiatives.
Industry Implications
1. Nonprofit - The nonprofit industry can embrace the disruptive innovation opportunity to implement the strategies and principles mentioned in the book to better engage their communities and drive social change.
2. Social Media - The social media industry can explore the disruptive innovation opportunity of developing new tools and platforms that enable effective online multichannel strategies for advocacy, fundraising, and community engagement.
3. Technology - The technology industry can seize the disruptive innovation opportunity by creating innovative solutions and technologies that simplify and streamline the implementation of online multichannel strategies for social change initiatives.