Club SÖDA NYC (Sober Or Debating Abstinence) hosts sober curious events, "designed to bring together people who enjoy being high on life, and nothing more. This is a full-fledged movement, with a book written by Ruby Warrington (co-founder of Club SÖDA NYC), a podcast, a vast social media presence, and an event series and retreat.
The sober curious movement comes as more Millennials and Gen Z opt-in for an alcohol-free lifestyle, whether it is for health reasons or addiction. The book written by Ruby Warrington offers "an eye-opening new way to think about our relationship with alcohol."
It is important to note that Sober Curious is NOT an addiction recovery program, although it is a welcoming space and can be used as a stepping stone to AA for some individuals.
Sober Curious Events
Club SÖDA NYC are Creating a Movement for the Sober Curious
Trend Themes
1. Sober Curious Movement - The sober curious movement is growing as more individuals opt-in for an alcohol-free lifestyle for health reasons or addiction, creating a market demand for alternative social events and experiences.
2. Wellness Events - Wellness events are gaining popularity and can incorporate sober curious themes to attract a growing demographic of health-conscious individuals.
3. Alternative Social Experiences - There is a growing demand for alternative social experiences that cater to sober curious individuals, creating opportunities for disruptive innovation in the event and hospitality industries.
Industry Implications
1. Event Planning - Event planning companies have an opportunity to incorporate sober curious themes in their events and create alternative social experiences for a growing demographic.
2. Hospitality - Hotels and resorts have an opportunity to create wellness retreats that cater to the sober curious movement and provide alternative experiences to traditional party-oriented vacations.
3. Food & Beverage - There is a potential market demand for non-alcoholic beverage options that cater to the sober curious movement, creating opportunities for innovation in the food and beverage industry.