Method released two limited-edition 'Soap for Hope' pumps designed to raise awareness and support the fight against cancer.
One edition is a masculine green and blue bottle with a fun moustache-inspired pattern on it. Method is making a donation that will go towards Method's Movember team, which will help to fight men's health issues like prostate cancer.
The second edition is a feminine pink bottle that has circles on it — which could be seen as an abstraction of the female breast, given that it is meant to support breast cancer research.
Both of these bottles will be available for purchase until April 2014 and they are a fun and fantastic way for Method to transform its packaging to show support those who are fighting cancer.
Mustachioed Soap Pump Packaging
Method's Soap for Hope Supports Cancer-Fighting in Movember
Trend Themes
1. Limited-edition Packaging - Method's Soap for Hope supports cancer-fighting in Movember with two limited-edition soap pumps.
2. Awareness Campaign Collaborations - Method's collaboration with Movember and breast cancer research organizations highlights the potential for companies to join forces with non-profit organizations for impactful awareness campaigns.
3. Transformation of Packaging - Method's packaging transformation to support cancer research showcases the opportunity for companies to use their product packaging as a platform for social causes.
Industry Implications
1. Personal Care Products - The limited-edition soap pumps by Method demonstrate the potential for personal care product companies to utilize packaging as a tool for charity and awareness initiatives.
2. Non-profit Organizations - Method's collaboration with Movember and breast cancer research organizations highlights the potential for non-profit organizations to partner with companies for impactful awareness campaigns.
3. Social Impact Marketing - Method's packaging transformation for cancer support exemplifies the power of social impact marketing, presenting opportunities for companies to align their brand with social causes.