As brand's become more aware of their impact on the environment, and consumers' increasing desire to be more eco-conscious in their purchasing decisions, brands like Snowcrystal are adopting more environmentally friendly business models.
The Snowcrystal brand decided to focus on reducing waste in its new business model, and enlisted the creative agency NINE to help do this. The makeup itself has an "intuitive-color technology" that is able to detect undertones in users' skin to match foundation accurately. In order to reduce its carbon footprint, the brand is now offering a sophisticated collection of blushes, eyeshadow palettes, and concealers with a refillable packaging.
Snowcrystal's business model sets an excellent precedent for other companies in the beauty industry to follow.
Refillable Luxury Cosmetics Packaging
The Snowcrystal Makeup Brand Offers Eco-Friendly Packaging
Trend Themes
1. Refillable Luxury Packaging - Innovative brands are creating packaging solutions that are both luxurious and sustainable, offering consumers a more environmentally conscious option for their beauty products.
2. Intuitive-color Technology - Brands are developing technology to personalize cosmetics, such as Snowcrystal’s intuitive-color technology that detects users' undertones and matches foundation shades accurately.
3. Eco-friendly Business Models - More brands are recognizing the importance of adopting eco-friendly business models, reducing their carbon footprint and appealing to consumers who are increasingly prioritizing sustainability in their purchasing decisions.
Industry Implications
1. Cosmetics - Refillable packaging and personalized technology present disruptive innovation opportunities for cosmetics brands to offer more sustainable and customized products to consumers.
2. Fashion and Luxury - The development of sustainable luxury packaging provides an opportunity for fashion and luxury brands to differentiate themselves and attract eco-conscious consumers.
3. Creative Agencies - As more brands prioritize sustainability, creative agencies like NINE have a unique opportunity to offer design solutions that align with eco-friendly business models and appeal to environmentally conscious consumers.