The Snickers Hi Protein products are being launched by Mars Chocolate Drinks & Treats to offer consumers with a tasty way to increase their intake of protein. The products include the White Chocolate bar and the White Chocolate Caramel and Peanut whey protein powder, which contain 20 and 21-grams of protein per serving, respectively. The products hone in on consumers who are looking to consumer higher protein foods, but who find existing options on the market not as palatable.
General Manager at Mars Chocolate Drinks and Treats Michelle Frost spoke on the new Snickers Hi Protein products saying, "The white chocolate variety of Snickers has proved hugely popular in our confectionary business, and continues to be named on social media as one of the key flavors that consumers would like to see in a protein product. We are seeing white chocolate variants being introduced into a number of grocery and impulse markets and wanted to demonstrate the innovation to our specialist sports range by becoming the first confectionary brand to launch not one, but two white chocolate protein products."
High-Protein Candy Products
Snickers Hi Protein Comes in a Bar and a Powder Form
Trend Themes
1. High-protein Confectionery - Offering consumers a palatable way to increase their protein intake.
2. Whey Protein Products - Catering to consumers seeking convenient, high-protein supplements.
3. Innovative Protein Flavors - Creating unique, flavorful alternatives to standard protein options.
Industry Implications
1. Confectionery - Disruptive opportunity to tap into the health-conscious market and diversify product offerings.
2. Fitness Supplements - Opportunity to provide consumers with a tasty and convenient way to achieve their fitness goals.
3. Food and Beverage - Innovation in protein products presents an opportunity to capitalize on the growing trend in healthy eating and active lifestyles.