Voortman Snack Size Wafers are making their way to retailers in the US as a new option for consumers to try out this fall as a delicious treat that's ready for enjoyment out of the house.
The product consists of the brand's two most popular flavors -- Vanilla and Chocolate -- and includes six wafers in each 2.4-ounce pack. The snack wafers feature the classic, crispy texture of the original with their waffle-style cookies sandwiched with their respectively flavored cremes to give them an additional burst of sweetness and creaminess.
Voortman Snack Size Wafers are making their way now to Albertsons and Walmart, and respond to changing consumer preferences around indulgence and snacking as they seek out portioned ways to enjoy their favorite foods.
Snack-Ready Wafer Cookies
Voortman Snack Size Wafers Come in Two Flavors
Trend Themes
1. Portion-controlled Snacking - Smaller, easy-to-carry portions address consumer desires for controlled indulgence while on the go.
2. Flavor Variety - Offering multiple flavor options in a single product line satisfies diverse consumer tastes and preferences.
3. Convenience Packaging - Packaging designed for out-of-home consumption meets the modern demand for snacks that complement a busy lifestyle.
Industry Implications
1. Food and Beverage - Innovative snack formats provide opportunities for growth by catering to evolving consumer snacking habits.
2. Retail - Convenient packaging and popular flavors can drive in-store and online sales, capitalizing on impulse buys.
3. Packaging - Developing consumer-friendly packaging solutions that enhance the snacking experience presents new market possibilities.