To coincide with the theater premiere of Red One in the United States, M&M's launched a first-of-its-kind, limited-edition Snack Jacket to make the movie-going experience more enjoyable.
Movies are made better with snacks, but the challenge comes in trying to enjoy that popcorn or candy without making a mess in the dim theater light. The M&M's Snack Jacket considers all of a serious snacker's needs with outer pockets to store M&M's, a special napkin-dispensing sleeve, and a strap to securely hold a popcorn bucket. Additionally, there's a dedicated pocket for the safekeeping of movie passes, and a built-in light to help with finding a seat. Style-wise, the M&M's Snack Jacket takes after a fan-favorite M&M'S spokescandy, Red.
The snack-stashing jacket is dropping for the average retail price of a popcorn and M&M's combo at the movies ($11.75) and as a bonus, it includes a complementary annual movie pass.
Optimized Movie-Goer Jackets
M&M's Dropped a Snack Jacket to Enhance the Theater Experience
Trend Themes
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Industry Implications
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