Starbucks recently unveiled its 2016 Summer Dessert Menu, which includes kid-friendly treats such as S'mores Bars and Ice Cream Sugar Cookies. In recent years, Starbucks has made a significant effort to expand its bakery options. Now it is offering seasonal treats that will appeal to both children and their parents.
The Starbucks 2016 Summer Dessert Menu consists of several new bakery options that range from ultra-sweet to light and nutritious. On the sweeter side, there are several kid-friendly snacks, such as the new S'mores Bars, Ice Cream Sugar Cookies and Raspberry Swirl Pound Cake. The chain is also bringing back its popular Frappuccino Cookie Straws for those who want to add a little bit of crunch to their favorite drink. In addition, the chain is also offering healthy dessert options such as baked coconut chips and baked apple chips.
The new menu demonstrates how the chain is attempting to appeal to a more broad range of consumers with desserts that will satisfy people of all ages.
Coffee Shop-Branded S'mores
The New S'mores Bars from Starbucks are Designed to Appeal to Kids
Trend Themes
1. Expanding Bakery Options - There is an opportunity for businesses to expand their bakery options to appeal to a wider range of consumers.
2. Kid-friendly Treats - There is a potential for businesses to create and market kid-friendly treats that will attract both children and their parents.
3. Healthy Dessert Options - There is a market for businesses to offer healthier dessert choices, such as baked coconut chips and baked apple chips.
Industry Implications
1. Bakery - The bakery industry can capitalize on the trend of expanding their options to cater to a wider consumer base.
2. Food and Beverage - The food and beverage industry has an opportunity to create and market kid-friendly treats that appeal to both children and parents.
3. Snack Food - The snack food industry can innovate by offering healthier dessert options, such as baked coconut chips and baked apple chips.