Revlon's PhotoReady Prime Plus Perfecting + Smoothing Primer is an affordable clean beauty innovation that sets itself apart as a mass cosmetic product that meets the Environmental Working Group's (EWG) standards. Although consumers sometimes have to choose between a high-performance cosmetic formula and clean ingredients, this uncompromising primer was expressly created to meet the EWG VERIFIED mark requirements.
Some of the cleanest products assessed by EWG are recognized for their "green" Skin Deep score, which reflects the transparency of ingredients and the use of low-hazard ingredients.
The hydrating PhotoReady Prime Plus Perfecting + Smoothing Primer is infused with a Vitamin B5 and hyaluronic acid complex and is especially beneficial for evening out textures, discoloration and fine lines. As such, it can be used with or without makeup.
Clean Smoothing Primers
Revlon's Primer Boasts a Formula That's EWG Verified
Trend Themes
1. Clean Beauty - The rise of clean beauty products has created an opportunity for innovative companies to develop affordable cosmetic products that meet the Environmental Working Group's standards.
2. Transparency in Ingredients - The demand for transparency in cosmetic ingredients has opened up possibilities for clean beauty brands to differentiate themselves by showcasing low-hazard ingredients and meeting strict standards like the EWG VERIFIED mark.
3. Multipurpose Products - The popularity of multipurpose beauty products presents an opportunity for companies to develop primers that not only smooth and perfect the skin, but also provide hydration and skincare benefits, catering to consumers who seek efficiency in their beauty routines.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the clean beauty trend and develop innovative primers that meet the Environmental Working Group's standards, appealing to consumers who prioritize ingredient transparency and performance.
2. Clean Beauty - The clean beauty industry can benefit from creating and marketing primers that are EWG VERIFIED, offering consumers a high-performance option that aligns with their desire for clean products.
3. Skincare - Skincare brands can tap into the trend of multipurpose products and develop primers that not only enhance makeup application but also provide skincare benefits, attracting consumers who value convenience and efficiency in their beauty routines.