Red Robin Gourmet Burgers and Brews just debuted a new menu featuring the brand’s fan-favorite Whiskey River BBQ sauce on dishes like the Smokehouse Brisket Burger and the Smothered BBQ Brisket Chips.
Red Robin's Whiskey River BBQ Sauce is a fan-favorite, which is why the brand has created an entire menu around the condiment. One of the most exciting dishes on this new menu is the Smokehouse Brisket Burger, which consists of a fire-grilled beef burger topped with tangy Whiskey River BBQ Sauce, chopped smoked brisket, black-peppered bacon, Provolone cheese, dill pickle planks, roasted jalapeños, onion straws, and chipotle aioli. The whole thing is on a toasted brioche bun, along with a side of Bottomless Steak Fries.
Other items on the new menu include the delicious Smothered BBQ Brisket Chips and the creamy Pineapple Upside-Down Cake Milkshake.
Saucy Smoked Brisket Burgers
Red Robin Just Debuted a New Smokehouse Brisket Burger
Trend Themes
1. Menu Expansion with Signature Sauce - Red Robin has developed a new menu featuring their most popular Whiskey River BBQ sauce, this highlights a trend toward a menu expansion strategy that leverages signature sauces and flavors.
2. Smoked Brisket Reinvented - The Smokehouse Brisket Burger from Red Robin showcases innovation opportunities around using smoked beef as a key burger ingredient, expanding flavor profiles in the fast food industry.
3. Indulgent Dessert Drinks - Red Robin's new Pineapple Upside-Down Cake Milkshake taps into the trend of indulgent dessert drinks, providing opportunities for crossover promotions from the restaurant industry and food events.
Industry Implications
1. Fast Food Chains - This trend showcases new menu innovation opportunities for fast food chains looking to expand their menu and leverage fan-favorite flavors to drive sales.
2. Meat Processing and Food Manufacturing - The trend in smoked beef offers opportunities for meat processors and food manufacturers to pursue new product development or to create ingredients to supply to restaurants and the food service industry.
3. Restaurant Desserts - With indulgent dessert drinks on the rise, this presents opportunities for the restaurant industry, bars and entertainment venues to create new dessert drinks or promote existing products as part of a collaborative marketing campaign.