A new Smirnoff Europe ad campaign collaborates with disabled people to help disabled people. Using the latest brainwave Emotiv EPOC technology, Smirnoff worked with a DJ to produce a track reflecting the mind of three physically disabled music lovers. This track, called Mindtunes, is now available on the iTunes store for purchase; its proceeds will be donated to Queen Elizabeth’s Foundation for disabled people.
This video outlines the whole story of how DJ Fresh collaborated to create this track. It is heart-warming, its music is feel-good. Overall, it reminds us that there is a creator inside each and every one of us; this is the exact message Smirnoff wanted to get across.
The track and video were followed by a twitter campaign called "#yoursforthemaking," in line with the project's philosophy that everyone has the mind to create.
Musically Charitable Alcohol Ads
This Smirnoff Europe Ad Works with Disabled People to Raise Money
Trend Themes
1. Charitable Advertising - Opportunity for brands to collaborate with charitable organizations and individuals to raise awareness and funds while also spreading a positive message.
2. Brainwave Technology in Music - Opportunity for music and technology industries to collaborate and create unique content that reflects the mind and emotions of individuals using brainwave technology.
3. Crowdsourced Creativity - Opportunity for brands to involve and inspire consumers to create and share content that reflects their individual creativity and personality.
Industry Implications
1. Alcohol - Opportunity for alcohol brands to promote responsible drinking and collaborate with charitable organizations to appeal to socially conscious consumers.
2. Music - Opportunity for music industry to explore and utilize brainwave technology to create unique and personal music content.
3. Charity - Opportunity for charitable organizations to collaborate with brands to raise funds and awareness while also promoting inclusivity and creativity for disabled individuals.