To bring the smell of cheese into the homes of cheese lovers, Kraft Singles created "Grilled Cheese-cense" to mark National Grilled Cheese Sandwich Day. The incense promises to warm homes with the aroma of freshly grilled cheese and fans on Twitter are invited to tweet #BreatheCheesey and #Sweepstakes for their chance to turn any occasion into a cheesy moment.
Food aromas are going beyond the kitchen, and now, cheese lovers have the chance to take one of their favorite scents with them virtually anywhere. The brand will be giving away 1,000 grilled cheese scented incense sticks with a wooden branded incense holder and they help to instantly conjure the scent of melted cheese on toast, without needing to do the work in the kitchen, although it may inspire a craving.
Aromatic Cheese Incenses
Kraft Singles Captured the Smell of Cheese with "Grilled Cheese-cense"
Trend Themes
1. Cheese-scented Products - This trend offers an opportunity for companies to create various everyday products with cheese-scented fragrances, such as air fresheners, candles and perfumes.
2. Scent-based Marketing - Companies can create scent-based marketing strategies to connect with consumers on a deeper emotional level, by evoking memories, seducing and enhancing experiences.
3. Food-inspired Incense - This trend provides an opportunity to create unique food-inspired incense fragrances that take consumers on a sensory journey, such as bacon, chocolate, and coffee scented incenses.
Industry Implications
1. Food Industry - Incorporating food fragrances in various products beyond the food sector such as cosmetics and scented candles or air fresheners creates unique opportunities for the food industry to reach out to non-foodies.
2. Home Decor Industry - The home décor industry can innovate by incorporating food and beverage aromas in products to create a sensory experience in the home, such as cheese-scented candles and fragrant incense sticks.
3. Fragrance Industry - The fragrance industry can capitalize on the trend by coming up with food-inspired fragrances that evoke memories and emotions and appeal to consumers who want to experience something new and unusual.