Kids don't want to miss out on all the fun phone and tablet games out there, but parents don't want them to miss out on physical activity either—in response to this issue, Samsung created Smart Toys to help balance both kinds of play.
The Cheil agency in Spain developed a line of toys like jump ropes and rackets that were equipped with motion sensors. These Smart Toys were given away for free with the purchase of TabKids devices and together, kids are required to log a certain amount of time doing some physical activities with the Smart Toys before they can get involved with digital activities on the TabKids. This way, the toys encourage kids to get active in a healthy way that balances out different kinds of play.
Balanced Activity Toys
Samsung's Smart Toys Balance Technology with Physical Activities
Trend Themes
1. Smart Toys - Disruptive innovation opportunity: Develop interactive toys that combine technology with physical activity to promote balanced play for children.
2. Motion Sensors - Disruptive innovation opportunity: Integrate motion sensors into various products to track and encourage physical activity in children.
3. Digital-physical Integration - Disruptive innovation opportunity: Create products that seamlessly blend digital and physical elements to provide a holistic play experience for children.
Industry Implications
1. Toy Industry - Disruptive innovation opportunity: Explore collaborations between technology and toy companies to create next-generation toys that promote active engagement.
2. Fitness Industry - Disruptive innovation opportunity: Develop fitness products for children with integrated technology that makes physical activity more engaging and interactive.
3. Education Technology Industry - Disruptive innovation opportunity: Introduce interactive learning tools that combine digital devices with physical activities to enhance children's learning experiences.