ASOS recently unveiled a new smart speaker shopping experience through Google Assistant that has the potential to help consumers discover newly released fashion styles across multiple categories.
Through the Google Assistant app or the Google Home smart speaker, consumers are now able to talk to "Enki," a shopping guide, via text or voice-based interactions. Through conversation, users will be able to discover the latest product releases from ASIS across six top womenswear and menswear categories.
When it comes to using the smart speaker for product discovery, people are able to refine their searches by color and other factors, and then have Enki add their selection to their cart. With artificial intelligence, Enki also shares highly customized weekly 'Your Edit' selections and 'You Might Also Like' suggestions.
Voice Assistant Shopping Guides
ASOS' Smart Speaker Shopping Experience Shares New Fashion Styles
Trend Themes
1. Voice Assistant Shopping - The rise of voice assistant shopping can be leveraged by retailers to create new customer experiences and enhance their online sales.
2. AI-driven Personalization - AI-powered personalization can help retailers to provide customers with highly relevant recommendations and increase customer engagement.
3. Smart Speaker Commerce - The integration of smart speakers with e-commerce platforms allows consumers to shop hands-free and creates new opportunities for retailers to sell their products.
Industry Implications
1. Retail - Retailers can leverage voice assistant shopping trends to enhance their customer experiences and stand out from the competition.
2. E-commerce - E-commerce companies that integrate AI-powered personalization into their platform can enhance customer engagement and increase sales.
3. Consumer Electronics - The increasing use of smart speakers for shopping creates opportunities for consumer electronics companies to develop new features and technologies to support this trend.