Suning recently opened its first smart retail experience center, which represents an upgraded version of its flagship store in Nanjing that fuses physical and digital experiences. The new location is designed to offer a modern shopping experience with a format that promises to "break the time and space restrictions" and offer 24-hour sampling across all categories.
Within the store, consumers can interact with virtual shelves in the form of smart screens to purchase products. Screens are important fixtures in the retail space, as the showroom is said to use three LEDs to form an L-shaped stage interactive screen, as well as three transparent window screens. Appealing to young shoppers, the space caters to a new generation with smart home appliance brands, a 5G Experience Lounge and more.
Smart Lifestyle Shops
Suning's Smart Retail Experience Center Has Virtual Shelving & More
Trend Themes
1. Virtual Shelving - The use of virtual shelves in retail stores presents an opportunity for immersive shopping experiences and increased product availability.
2. Smart Screens - Interactive smart screens in retail spaces enable seamless product browsing and purchasing, enhancing the overall shopping experience.
3. Smart Home Appliances - The inclusion of smart home appliance brands in retail stores caters to the growing demand for connected and IoT-enabled solutions.
Industry Implications
1. Retail - The retail industry can leverage virtual shelving and smart screens to revolutionize the shopping experience and improve customer engagement.
2. Technology - The technology industry can provide innovative solutions such as interactive smart screens and virtual shelving to empower retailers and enhance their offerings.
3. Home Appliances - The home appliances industry can embrace the smart home trend and collaborate with retailers to showcase and promote their connected products.