The Smart car is brilliant and space-saving and it's commonly thought that this car is only fit one one, but the 'smart fortwo' ads aim to turn this thinking around.
The print ads feature a good amount of white space and a single line of text, showing a conversation between two people, with the last word flipped around. Situations include instances like remembering something that was left behind or missing a turn, which are bound to happen from time to time. The small Smart car is shown in the corner making a quick turn and with the text, this supports the ads claims that the car can make quick turnarounds.
The ads are simple, direct and to the point, created for Smart Car by the BBDO Berlin GmbH agency.
Speedy Turnabout Auto Ads
The 'smart fortwo' Smart Car Ads Boast Spaciousness and Quick Turns
Trend Themes
1. Smart Car Advertising - Disruptive innovation opportunity: Explore creative ways to challenge common perceptions and showcase the versatility of the Smart car.
2. Minimalist Print Ads - Disruptive innovation opportunity: Develop minimalistic ad designs that use white space and concise messaging to make a strong impact.
3. Turning Negative Stereotypes - Disruptive innovation opportunity: Address and overturn negative stereotypes associated with small cars by showcasing their unique features and benefits.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Introduce new features and technologies that enhance maneuverability and quick turns in compact cars.
2. Advertising - Disruptive innovation opportunity: Explore unconventional ad formats and messaging strategies that challenge traditional automotive advertising.
3. Design - Disruptive innovation opportunity: Create minimalist and impactful designs for print ads that deliver a strong message with minimal elements.