The Willow Smart Breast Pump 2.0 boasts a wearable design that fits with a bra and offer a hands-free experience that can be taken on the go. While moms have fallen in love with the convenient design of the all-in-one breast pump, they can now also appreciate that willow has released reusable milk containers, meaning that the device no longer works with just disposable bags. As such, Willow describes itself as "the only in-bra wearable pump that gives you the flexibility to pump directly into spill-proof storage bags or our reusable Container."
The BPA-free container is dishwasher-safe and boasts the ability to hold up to four ounces at a time. For ease of use, the system only has four parts that need to be assembled and three that need to be cleaned.
Reusable Breast Pump Containers
The Willow Smart Breast Pump 2.0 Works with a Reusable Component
Trend Themes
1. Reusable Breast Pumps - There is an opportunity for developing more reusable components in the breast pump industry to reduce waste and lower costs for consumers.
2. Wearable Breast Pumps - As wearable technology becomes more popular, breast pump companies can explore developing pumps that are designed to be hands-free and fit comfortably into a person's clothing.
3. Streamlined Pump Design - Breast pump companies can continue to innovate by developing pumps with fewer parts to assemble and clean, making them easier and more efficient for parents to use.
Industry Implications
1. Parenting - The parenting industry can benefit from the development of more convenient and sustainable products for new parents looking to simplify their lives while caring for a newborn.
2. Healthcare - As breast pumps are often used to support breastfeeding, there is an opportunity for healthcare providers to offer more innovative and accessible options for new parents looking to manage lactation.
3. Sustainability - Developing more reusable breast pump components can support the sustainability industry's push to reduce waste and promote more environmentally friendly products in the consumer market.