With COVID-19 making it impossible for families to get together for big graduation celebrations, Sam’s Club has launched a new lineup of smaller sized cakes.
Sam's Club is a big box retailer known for its supersized cakes that are designed to feed a crowd. However, most of this year's graduation celebrations will be held virtually, meaning there's no longer a need for such massive cakes. To accommodate these small celebrations, Sam's Club has created some smaller sized cakes that can be enjoyed during at-home festivities. Each cake can be personalized with the graduate's school colors, their picture, and even a custom message. These personalized cakes come in a range of small sizes, including a 10" single layer cake and a mini-two-tier cake. You can even opt for a box of 15 graduation cupcakes.
Shrunken Graduation Cakes
Sam’s Club Has Launched Smaller Sized Cakes for 2020’s Virtual Graduates
Trend Themes
1. Virtual Graduation Celebrations - Opportunity for companies to create personalized virtual experiences for graduates, such as virtual commencement ceremonies and online celebrations.
2. Smaller Sized Cakes - Opportunity for bakeries to cater to smaller gatherings and offer customizable, personalized mini-cakes for at-home celebrations.
3. Personalized Graduation Cakes - Opportunity for bakeries and retailers to offer personalized graduation cakes with school colors, pictures, and custom messages.
Industry Implications
1. Retail - Retailers can adapt to the shift in consumer behavior by offering smaller-sized products tailored to at-home celebrations.
2. Bakery - Bakeries can capitalize on the trend by offering personalized mini-cakes and cupcakes for virtual graduation celebrations.
3. Event Planning - Event planning companies can create unique virtual graduation experiences, complete with personalized gifts and celebrations, for graduates who are unable to gather in person.