Fashion imprint Todd Patrick introduces its latest Small Town collection designed for the Spring/Summer 2023 season. It spotlights brand partners Desyree Nicole and Gabriella Paulino and their forecast of relaxed aesthetics for the season. This includes square cuts on leather shorts, wide-legged trousers with a net overlay on top, netted tank tops, and a boxy jacket with cropped shapes.
It has a muted tonal palette of moss green, blue, and brown at the forefront of the designs. This allows the intricate layering of fabrics and refined stitching details to really stand out amongst the designs. It emphasizes the beginning stages of the brand, back in 2016. The campaign of the seasonal range is also known to be 'Small Town, Big Dream' to capture that.
Beginning Development-Themed Fashion
Todd Patrick's Small Town Collection Readies for SS23
Trend Themes
1. Relaxed Aesthetics Fashion - Brands can offer clothing with relaxed and comfortable aesthetics to cater to the needs of customers who prioritize comfort over style.
2. Muted Tonal Palette Design - Brands can use muted tones to highlight intricate fabric layering and refined stitching, creating unique designs that stand out from the crowd.
3. Beginning Development Theme - Brands can focus on their beginning stages to create a brand story that resonates with customers and creates a sense of nostalgia and connection to the brand.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate relaxed aesthetics and muted tonal palettes in their designs to create unique pieces that stand out and cater to customers' needs.
2. Textile Industry - Textile manufacturers can create high-quality materials that showcase intricate layering and refined stitching, providing unique options for fashion brands to use in their designs.
3. Marketing and Advertising Industry - Marketing and advertising agencies can help fashion brands create brand stories that connect with customers' emotions, creating a loyal customer base and increased sales.