Kasama is a small batch Filipino rum that was aged for seven years. The "sunshine spirit" was inspired by the tropical archipelago—which is considered to be one of the top rum producers in the world—and is "infused with island optimism and good vibes," as the brand states.
Kasama is offered in a striking bottle, with designs by Filipino-American fashion designer Josie Natori. Weaving through the surface of the glass bottle, the lush vine and flower illustration hail from the artist's signature Chikayo print. Natori and Kasama hs also partnered on a launch of rum-infused chocolates, as well.
In order to drive change for its country, the small batch Filipino rum is donating 25% of its proceeds to benefit Voice of the Free—an organization that aims to end human trafficking in the Philippines.
Small Batch Filipino Rums
Kasama's Rum is Described as "The Sunshine Spirit"
Trend Themes
1. Small Batch Spirits - Small batch production allows for niche and unique spirits such as Kasama's rum to flourish and offer a distinct experience to customers.
2. Cultural Inspiration - Drawing from a culture's traditions and values, such as Kasama's inspiration from the Filipino tropical archipelago, can lead to innovative and meaningful products.
3. Social Responsibility - Making a positive impact, like Kasama's donation to Voice of the Free, can also be a key feature of products and attract socially conscious consumers.
Industry Implications
1. Craft Distilling - Kasama's small batch production method is part of the growing trend of craft distilling that caters to consumers looking for unique and high-quality spirits.
2. Fashion and Design - Collaborations with designers, such as Josie Natori's involvement in Kasama's bottle design, can elevate the visual appeal of a product and add value to brands.
3. Non-profit and Social Organizations - Donating a portion of proceeds to benefit social causes, like Kasama's donation to Voice of the Free, can create partnerships and provide opportunities for positive impact.