In recent months, fast food fans have been treated to a number of innovations and marketing stunts centered around the drive-thru experience and Taco Bell Canada is now opening what it calls the first-ever 'Slide-Thru.'
At the Horseshoe Resort near Barrie, Ontario, Taco Bell fans will be able to place their order at the top of a tubing hill, proceed to slide down the hill and pick up their order from a custom-built take-out window at the bottom of the slope. Taco Bell devised this fun-filled way for people to pick up a meal to promote the return of its Cheetos Crunchwrap Slider, which is exclusive to Canada. As Taco Bell Canada's head of marketing Veronica Castillo describes, "This fan-favorite deserves a celebration that’s as audacious as the Crunchwrap itself, something wild and unexpected and has never been tried before."
Snowy Takeout Experiences
Taco Bell Canada Created the World's First Slide-Thru Takeout Window
Trend Themes
1. Slide-thru Takeout - Disruptive innovation opportunity: Explore unique ways to combine fun experiences with convenient food pickup.
2. Drive-thru Innovations - Disruptive innovation opportunity: Create interactive and memorable drive-thru experiences to attract customers.
3. Limited-time Exclusives - Disruptive innovation opportunity: Offer exclusive menu items for a limited time to generate excitement and promote customer engagement.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Develop unconventional strategies to enhance customer satisfaction and drive brand loyalty in the fast food industry.
2. Hospitality/tourism - Disruptive innovation opportunity: Integrate unique food experiences into popular tourist destinations or hospitality venues to attract visitors and differentiate from competitors.
3. Marketing/advertising - Disruptive innovation opportunity: Combine unconventional marketing stunts with innovative approaches to captivate audiences and create brand awareness.