Though today's consumers can order just about any food for delivery, pizza was way ahead of the game in offering delivery services, and the 'Slice' app is putting the Italian cuisine staple back at the forefront with its pizza-specific delivery platform. Rather than offering delivery from any restaurant, Slice focuses on pizza alone, aiming to offer slices from the best local pizzerias.
Because of its hyper-specific nature, the Slice interface is very easy to use. The app shows which pizzerias one can order from within their area and lets users place orders of even just a single slice through it. Users also have the option to place the exact same order they made previously by tapping a button, making it quicker to get a pie.
Slice's choice to focus on pizza isn't just for the love of pie; since pizza has a history as a delivery food option, even the local pizzerias in a small town are likely to offer delivery, whereas other restaurants might not.
Pizza-Specific Delivery Apps
The 'Slice' App Lets Consumers Order from a Variety of Pizzerias
Trend Themes
1. Pizza-specific Delivery Apps - Developing pizza-specific delivery apps can increase convenience and accessibility to customers, especially with a wide variety of local pizzerias available in different areas.
2. Hyper-specific Interfaces - Creating hyper-specific interfaces, like that of Slice, can improve user experience by providing a targeted and intuitive platform that is easy to use.
3. Food Delivery Customization - A growing trend in food delivery is customization, and pizza-specific delivery apps can capitalize on this by allowing users to easily customize their orders with various toppings and other options.
Industry Implications
1. Food Delivery - Food delivery services can benefit from creating specialized delivery apps for a wide variety of food options beyond pizza alone.
2. Technology - Advancement in technology to support food delivery apps can lead to disruptive innovation that offer users intuitive and customized platforms.
3. Local Restaurants - Local pizzerias and restaurants can benefit from partnering with pizza-specific delivery apps to gain wider visibility and accessibility to customers.