NightLift has released a sleeping bra that was specifically designed to protect breasts and prevent sagging when wearers sleep. The hug-like feeling is designed to keep the breasts immobile during the night.
The sleeping bra was created by a plastic surgeon, Randal Haworth, because he noticed in his years of practice that women who wore bras had a perkier and smoother appearance than women who did not. However, the regular bras did not provide the proper support when the women were laying down.
Many women detest going to bed in a regular bra because it is uncomfortable, makes them feel restricted as they toss and turn at night. The sleeping bra doesn't have wires like a regular bra does, but instead uses multiple straps to hold one's chest in place. The sleeping bra comes in a variety of sizes and designs, making ideal for those seeking support and comfort while sleeping. NightLift offers a range of lingerie products besides the sleeping bra, like panties and baby dolls.
Supportive Sleeping Bras
NightLift Lifts and Supports While Wearers Sleep
Trend Themes
1. Supportive Sleeping Bras - The trend of designing sleepwear that provides functional support can expand into further disrupting the lingerie industry.
2. Medical Professionals Launching Fashion Products - The growing trend of medical professionals venturing into fashion-related products can create disruptive opportunities in the fashion and healthcare industries.
3. Adopting Comfy Fashion Wear - The increasing demand for comfortable fashion apparel is disrupting the fashion industry and this presents an avenue for the lingerie industry to leverage this trend by designing fashion apparel that meets these needs.
Industry Implications
1. Lingerie Industry - The Lingerie industry can harness the opportunity to create comfortable lingerie that addresses specific health needs for their market.
2. Fashion Industry - The fashion wear industry is set to incorporate more features that make clothing more comfortable for their customers.
3. Healthcare Industry - The Healthcare industry may create innovative products like sleeping bras and nightwear to improve health outcomes of their patients.