Calm, a California-based company that is best known for its meditation app and web platform, recently launched 'Sleep Mist' as its first-ever offline product.
The Sleep Spray is an essential oil blend that includes the soothing scents of chamomile, clary sage, lavender and frankincense to help consumers set a relaxing environment for sleep by spraying their pillows. As a producer of a meditation app, Calm pairs its Sleep Mist with a special 'Sleep Story' that is designed to accompany the scents. As Calm describes: "What sets Sleep Mist apart from potential competitors is its unique alliance of aromatherapy and audio therapy to create a deep, immersive experience."
Calm also recently shared a teaser trailer for its meditative, eight-hour slow-motion film that is designed to help lull people to sleep.
Audio-Paired Sleep Sprays
Meditation App Calm's 'Sleep Mist,' is to Be Used with a 'Sleep Story'
Trend Themes
1. Offline Product Launches - The launch of Calm's 'Sleep Mist' as an offline product showcases the trend of online platforms expanding into physical products.
2. Aromatherapy and Audio Therapy - Calm's unique combination of aromatherapy and audio therapy with its Sleep Mist and 'Sleep Story' highlights the trend of integrating multiple sensory experiences for enhanced wellness.
3. Sleep-enhancing Innovations - Calm's Sleep Mist and accompanying 'Sleep Story' contribute to the trend of developing innovative products and services that target better sleep and relaxation.
Industry Implications
1. Health and Wellness - The health and wellness industry can explore the opportunities for creating innovative sleep-enhancing products and experiences.
2. Technology - The technology industry can take inspiration from Calm's offline product launch and explore ways to integrate physical products with digital platforms.
3. Personal Care - The personal care industry can tap into the trend of combining aromatherapy and audio therapy to create unique and immersive relaxation products.