The online mattress company Leesa recently opened a showroom that functions as both a retail outlet and a sleep gallery. With the rise of new mattress companies such as Leesa and Casper, there has been a noticeable shift in the way consumers buy beds. Now consumers can test out different mattresses by wandering through a dream-inducing gallery.
The new showroom for Leesa Mattress is called the Dream Gallery and it is located in New York's fashionable Soho district. The showroom functions as both a store and a sleep gallery, with mattresses and artwork displayed throughout. All of the art on display comes from the organization ArtLifting, which curates pieces from disadvantaged artists. The idea behind the gallery is to inspire consumers to dream big while testing out the company's range of American-made mattresses.
Dream-Promoting Mattress Showrooms
The Showroom for Leesa Mattress' Functions as a Sleep Gallery
Trend Themes
1. Rise of Online Mattress Companies - The success of Leesa and Casper has sparked a trend in the mattress industry, leading to more companies offering mattresses online.
2. Integration of Retail and Art - The concept of combining a retail outlet and art gallery provides a unique and immersive shopping experience for consumers.
3. Focus on Dream-inducing Environments - Showrooms like the Dream Gallery aim to create atmospheres that inspire consumers and allow them to effectively test out mattresses.
Industry Implications
1. Mattress Retail - Companies in the mattress industry must adapt to the rise of online shopping and offer innovative ways for consumers to test out and purchase mattresses.
2. Art Curation and Retail Integration - The integration of art in retail spaces presents opportunities for companies to showcase unique artworks and support disadvantaged artists.
3. Interior Design and Consumer Experience - Creating dream-inducing environments in retail spaces can enhance the overall shopping experience and attract customers.