Here's a treat for all the 'Star Wars' fan out there: Now you can smell like Princess Leia with this Slave Leia perfume. The perfume bottle resembles the Slave Leia costume that Princess Leia worn in the film.
According to Genki Wear, the Slave Leia Perfume has "floral top notes of white peach, lily, bergamot, heliotrope and raspberry that dry down to a warm sultry mix of cashmere woods, musk and night-blooming jasmine.â€
Implications - Companies can appeal to a specific demographic of franchise fans by developing products fit for them specifically. By creating an item targeted at women science fiction fans, the business is addressing a want from an untapped market. The use of celebrity endorsements and branding will attract buyers to a new product or company.
'Star Wars' Women's Perfume
Slave Leia Perfume by Genki Wear is Perfect for Aspiring Geek Vixens
Trend Themes
1. Franchise-focused Products - Developing products specifically targeted at fans of a franchise can open up new and untapped markets.
2. Gender-targeted Products - Appealing to a specific demographic by offering products fit for them specifically can increase sales and customer loyalty.
3. Celebrity Endorsements - The use of celebrity endorsements and branding can attract buyers to a new product or company.
Industry Implications
1. Cosmetics - Creating scents or other cosmetic products targeted at specific fan bases provides an opportunity for growth and brand loyalty.
2. Fashion and Accessories - Developing merchandise such as clothing and accessories based on franchises can expand product lines and attract new customers.
3. Entertainment Merchandise - Expanding product lines to include more unique merchandise items can increase interest and revenue in the entertainment industry.