The Skittles Cooler ice cream bar is the latest creation from Mars Chocolate Drinks and Treats that aims to offer consumers a new way to enjoy the classic namesake sweet treat. The ice cream bar is 100ml in size and features flavored ice cream that has been infused with crunchy pieces of the candy with the exterior covered in a strawberry fruit sorbet. This distinct frozen treat offers a fruity, candy-infused alternative to traditional ice cream bars that are often focused on chocolatey flavor profiles.
The ice cream bar was explained by General Manager at Mars Chocolate Drinks and Treats Michelle Frost who said, "We are excited to introduce the Skittles Cooler to the freezer for 2019. With a winning combination of a much-loved confectionery brand, real fruit innovation and the category’s leading segment (wrapped handheld), we are sure that this new sku will soon become a firm favourite."
Candy-Infused Ice Cream Bars
The Skittles Cooler Bar is a New Take on a Classic Sweet Treat
Trend Themes
1. Candy-infused Frozen Treats - Candy-infused frozen treats are a new take on classic sweet treats with disruptive opportunities to innovate with flavors and textures.
2. Fruit-inspired Frozen Desserts - Fruit-inspired frozen desserts aim to revitalize the frozen treats industry with lower calorie, healthier alternatives with disruptive opportunities to create innovative flavor fusions.
3. Integrated Confectionery Ice Cream - Integrated confectionery ice cream is a new concept that integrates candy bars into traditional ice cream with disruptive opportunities to receive non-traditional dessert ingredients into a popular treat.
Industry Implications
1. Frozen Treats Industry - The frozen treat industry can capitalize on candy-infused and fruit-inspired frozen desserts to differentiate and provide unique flavors, attracting consumers with distinctive tastes.
2. Confectionery Industry - The confectionery industry can take advantage of integrated products to create new forms of candy and sweets, bridging the gap between confectionery and ice cream industries to provide a new experience for consumers.
3. Ice Cream Industry - The ice cream industry can explore new partnerships with confectionery brands, create low-calorie and healthier alternatives and expand their product line with new and innovative flavor fusions and textures.