Online food delivery marketplace Skip is refreshing its brand positioning with the introduction of Skip+, a new membership program that unlocks access to exclusive benefits and experiences. This value-focused program provides $0 delivery fees on nearly every order, plus reduced service fees, and bonus points for redeeming discounts more frequently.
"While this membership program is purpose-built to deliver value, Skip+ is about so much more than savings," said Rachel MacAdam, Vice President of Marketing at Skip, "Beyond satisfying Canadians' love of great food, with Skip+, we're giving our members meaningful ways to unlock more value in their delivery experience and connect with their passion points—whether it's live music, travel or sports."
With this new program, members can make the most of perks from partners like WestJet, priority access to live entertainment tickets with Live Nation Canada, and NHL sporting events.
Value-Driven Delivery Memberships
Skip+ Unlocks Lower Service Fees, Premium Deals and More
Trend Themes
1. Value-driven Membership Models - Programs like Skip+ highlight the growing consumer demand for subscription services that offer tangible financial benefits and exclusive experiences.
2. Loyalty and Rewards Programs - Incorporating bonus points and reduced fees in delivery services taps into consumers' preference for gamified and rewarding purchase experiences.
3. Partnership-centric Benefits - Collaborations with brands such as WestJet and Live Nation Canada suggest a trend towards creating cross-industry value propositions that enhance user engagement.
Industry Implications
1. Food Delivery Services - The rise of membership programs that offer reduced fees and exclusive perks can drive customer loyalty in the competitive food delivery sector.
2. Entertainment and Events - Partnerships with live entertainment and sporting events open new avenues for integrating value-added services in the consumer experience.
3. Travel and Tourism - Collaborations with airlines and travel companies indicate a potential for merging everyday services with luxury or convenience travel perks.