Skincare pouch packaging is commonly used for large-scale product refills but Simple has adopted the format for its new Mini Pouches, which are made with less plastic than its other products of the same size.
The reduced-plastic Simple Mini Pouches are identified by the brand as ideal for travel and trial sizes, as just 50 milliliters of product is packed into the squeezable packaging. Simple's Mini Pouches offer several solutions for cleansing in the form of micellar water, makeup remover and various facial wash formulas, as well as a light, hydrating moisturizers and a protective SPF lotion.
On the packages for these new products, Simple notes that 62% less plastic is used as compared to its other 50ml product packs.
Portable Skincare Pouches
Simple's Eco Mini Pouches are Ideal for Travel and Trial Applications
Trend Themes
1. Reduced-plastic Packaging - Brands can explore the use of eco-friendly materials in their packaging to appeal to environmentally-conscious consumers.
2. Travel-sized Products - Businesses can create travel-sized versions of their products to meet the needs of consumers who prioritize convenience and portability.
3. Micellar Water Solutions - Companies can develop new micellar water formulas to cater to the growing demand for gentle and effective skincare products.
Industry Implications
1. Beauty and Personal Care - Beauty brands can incorporate reduced-plastic packaging and travel-sized products to appeal to consumers who prioritize sustainability and convenience.
2. Hospitality and Travel - Hotels and airlines can partner with skincare brands to offer travel-sized products to their guests and customers.
3. Eco-friendly Packaging - Companies that specialize in packaging can offer eco-friendly, reduced-plastic options to beauty and personal care brands looking to minimize their impact on the environment.