Keeping a neutral aesthetic in mind, the Filmore Skincare line branding and packaging is intended to be as simple as the very ingredients used to create the product within. Suitable both men and women with skin types of all kinds, the Filmore Skincare products are crafted using natural ingredients such as Scottish water, pomegranate extract and coconut oil. Each one of the products is formulated to be clean, hydrating and not irritating for those who have sensitive skin.
The branding for the Filmore Skincare line is the design work of Greig Anderson and puts a monochromatic aesthetic on display that makes it look more like high-end art than simple cosmetics. The labels consist of interlocking Fs of contrasting shades to speak to the brand's skincare routine.
Monochrome Unisex Cosmetic Branding
The Filmore Skincare Line is Effective for Men and Women
Trend Themes
1. Monochrome Branding - Opportunity for disruptive innovation in creating minimalist and sophisticated branding for cosmetic products.
2. Unisex Skincare - Opportunity for disruptive innovation in developing skincare products that are suitable for both men and women.
3. Natural Ingredients - Opportunity for disruptive innovation in creating skincare products using natural and clean ingredients.
Industry Implications
1. Cosmetics - Opportunity for disruptive innovation in the cosmetic industry by incorporating monochromatic branding and using natural ingredients in skincare products.
2. Design - Opportunity for disruptive innovation in the design industry by creating minimalist and sophisticated branding for cosmetic products.
3. Personal Care - Opportunity for disruptive innovation in the personal care industry by developing unisex skincare products that cater to different skin types and are made with natural ingredients.