Jamie Genevieve launched Vieve in 2020 and the beauty brand gained widespread acclaim for its makeup-skincare hybrid Skin Nova primer, which went on to inspire the new Skin Nova Complexion Balm.
During the pandemic, as people shifted their focus from makeup to skincare, Skin Nova delivered the radiance and skin-caring ingredients consumers of all skin types and tones desired. Similarly, the Skin Nova Complexion Balm features hero skincare ingredients like balancing niacinamide, plumping vegan collagen amino acids, and hydrating polyglutamic acid.
This flexible, medium-to-buildable coverage complexion balm is available in 20 flexible shades that adapt to fit skin tones and deliver a seamless, second-skin feel and enhanced finish. This lightweight, forgiving formula can be applied with a brush, sponge or fingers to achieve the desired level of coverage.
Adaptive Complexion Balms
Vieve's Skin Nova Complexion Balm is Rich in Skincare Ingredients
Trend Themes
1. Hybrid Makeup-skincare - Blending skincare ingredients with traditional makeup formulations, products like the Skin Nova Complexion Balm offer dual benefits, catering to the growing consumer interest in multifunctional beauty solutions.
2. Adaptive Coverage Solutions - Offering flexible, medium-to-buildable coverage and a wide range of inclusive shades, adaptive complexion products meet the diverse needs of individuals seeking a tailored makeup experience.
3. Pandemic-driven Skincare Prioritization - With an increased consumer focus on skin health during the pandemic, products that integrate skincare benefits into makeup address the demand for beauty items that enhance both appearance and skin condition.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry embraces innovative formulations like Vieve's Skin Nova Complexion Balm, balancing aesthetic appeal with skin health benefits.
2. Skincare - Products that fuse effective skincare ingredients with makeup are revolutionizing the skincare industry, offering new ways to maintain skin health while enhancing appearance.
3. Personal Care - Personal care products that combine makeup functionality with nourishing ingredients are setting new standards, responding to a growing consumer preference for holistic and multifunctional beauty solutions.