Skin and hair concerns are top of mind for a lot of consumers, but the overwhelming amount of products and misinformation makes it difficult for the average individual to find the supplements that will benefit their specific needs. This is why Care/Of, a personalized supplements and vitamin brand, is evolving to support skin and hair health.
What's unique about this product launch is that its accompanied by a quiz to help consumers identify their specific health and wellness needs. Answering questions such as "Do you have trouble sleeping?" or "Describe the condition of your hair" results in a suggested list of vitamins and supplements that would benefit the unique needs of the quiz-taker.
Whether it's clear skin, or hydrated hair, Care/Of's new launch offers a solution to one's unique hair and skincare needs.
Quiz-Based DTC Vitamins
Care/Of Has Launched Products to Address Skin and Hair Concerns
Trend Themes
1. Personalized Vitamins - The use of technology and data analytics to create customized vitamins based on individual's health and wellness needs.
2. Quizzes for Personalized Health and Beauty - The use of quizzes to identify a consumer's specific health and beauty needs, leading to personalized recommendations for supplements and vitamins.
3. Direct-to-consumer Nutritional Supplements - The trend of selling nutritional supplements and personalized vitamins directly to consumers without the need for a healthcare provider.
Industry Implications
1. Nutritional Supplements Industry - Opportunity to develop personalized nutritional supplements using technology and data analytics to meet the unique health and wellness needs of consumers.
2. E-commerce Beauty Industry - Opportunity to create quiz-based recommendations for personalized beauty products and supplements, providing consumers with targeted solutions for their specific concerns.
3. Healthtech Industry - Opportunity to develop more extensive and efficient health quizzes and diagnostics to provide consumers with personalized health recommendations that utilize technology and data analytics.