Amsterdam-based label Pop Trading Company introduces its latest collaborative project completed alongside Vans on a selection of skateboard footwear. The joint capsule features three different footwear models, including the Agah shoe, the Chukka Pro, and the Style 36. The Agah model is complete in a deep "potent purple" and "marshmallow" tonal completion over the uppers using hairy suede materials. The Chukka Pro shoes are constructed from corduroy materials in a dark blue and the Style 36 shoes also make use of hairy suede materials in an off-white color.
The inspiration behind the new footwear collection highlights Pop Trading Company's founder Peter Kolks and his skating experience as a youth. He explains that he was "always stoked on Vans’ simple executions of canvas and suede Chukka Boots and Old Skools (which is now the Style 36)." The new capsule is set to drop on November 30th online and at Pop Amsterdam.
Youth-Inspired Skateboard Footwear
Pop Trading Company & Vans' New Series is Full of Textures
Trend Themes
1. Skateboard Footwear Collaboration - Opportunity for brands to collaborate in creating unique skateboard footwear collections that merge style and functionality.
2. Hairy Suede Materials - Potential for the use of hairy suede materials in footwear designs to add texture and visual interest.
3. Youth-inspired Fashion - Growing demand for fashion collaborations and designs influenced by youth culture and nostalgia.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaborations with skateboard brands to tap into the skateboarding subculture and appeal to a younger demographic.
2. Footwear Manufacturing - Footwear manufacturers can experiment with different materials, such as hairy suede and corduroy, to create unique and visually appealing skate shoes.
3. Online Retail - Opportunity for online retailers to feature and promote exclusive drops of collaborative skateboard footwear collections, targeting a niche audience of skateboarding enthusiasts.