A skate video campaign is accompanying the drop of the adidas Skateboarding x Brooklyn Creator Farm Skate Copa collection. The capsule itself is an eight-piece selection of athlete-inspired and art-infused authentic jerseys that embody the spirits of skateboarding and soccer.
The skate video campaign does a good job of combining the two activities visually and dynamically. The short features Mark Gonzales, Blondey McCoy, Na-Kel Smith, Tyshawn Jones, Miles Silvas, Daewon Song, and Rodrigo Teixeira — each wearing their co-designed jersey. The skate video fuses skateboarding culture and soccer fandom by showing the professional athletes multi-tasking with their deck and a ball. In addition, the skate video campaign is complemented by Mark Gonzales' playful and surrealist doodle-style imagery that occasionally pops up within the frame of the short.
Unity-Inspired Skateboarding Campaigns
Adidas Skateboarding Shares 'Skate Copa' with a Skate Video
Trend Themes
1. Integration of Sports - The skate video campaign showcases the integration of skateboarding and soccer, presenting potential opportunities to create products or experiences that merge different sports.
2. Athlete-inspired Fashion - The adidas Skateboarding x Brooklyn Creator Farm Skate Copa collection featuring athlete-inspired jerseys highlights the trend of fashion collaborations that draw inspiration from professional athletes, offering possibilities for similar partnerships in other sports.
3. Art-infused Apparel - The inclusion of art-infused authentic jerseys in the capsule collection suggests a rising trend of incorporating artistic elements into apparel, opening up avenues for collaborations and designs that merge art and fashion in other industries.
Industry Implications
1. Sports Apparel - The collaboration between adidas Skateboarding and Brooklyn Creator Farm demonstrates the potential for disruptive innovation in the sports apparel industry, exploring new design concepts and partnerships.
2. Sports Marketing - The skate video campaign presents opportunities for disruptive innovation in the sports marketing industry, showcasing creative ways to promote products and engage audiences through cross-sport collaborations.
3. Art and Fashion - The inclusion of art-infused elements in the skateboarding jersey collection suggests potential opportunities for disruptive innovation in the art and fashion industry, encouraging collaborations and unique design concepts that merge art and apparel.