Vans unveils its new SK8-HI RECONSTRUCTED series that highlights one of its most iconic silhouettes -- the Sk8-hi sneaker model. The shoes are designed to be ripped apart and nod to the natural scuff that builds when skateboarding without compromising support. The shoes are made to honor the customized feel of the subculture, dating back to the 80s and the prominent punk scene of the time.
The new series is made up of a handful of neutral colorways including black, navy blue, olive green, and marshmallow. All of these are detailed with a tear-away upper for a naturally deconstructed look the more one wears them. The jazz stripe hangs half off of the shoe and can be ripped off entirely and torn apart to unveil prints underneath.
Deconstructed High-Top Skate Sneakers
Vans Presents its new SK8-HI RECONSTRUCT Series of Shoes
Trend Themes
1. DIY Footwear - Opportunity for brands to create shoes that can be easily deconstructed and offer customization options to cater to the DIY mentality of consumers.
2. Sustainable Materials - Incorporating sustainable materials that can withstand wear and tear can create a new market for those who prefer eco-conscious fashion choices.
3. Nod to Subcultures - Brands can highlight and pay homage to subcultures by incorporating design elements that embody their DIY aesthetic while still delivering on function and form.
Industry Implications
1. Footwear - Opportunity for shoe companies to create customizable, eco-friendly, and subculture-inspired footwear that caters to the needs of the modern consumer.
2. Fashion - Fashion brands can learn from the skate subculture and create collections that highlight the aesthetic and spirit of DIY while designing to the needs and wants of consumers.
3. Sustainability - Sustainability-focused companies can collaborate with footwear brands to explore and develop new materials and designs that are environmentally friendly and durable.