The Smoothie King SK Refreshers are being test marketed by the brand as a series of drinks perfect for consumers to try out as an alternative way to boost their energy levels and more.
The drinks come as the brand's first-ever that's served over ice rather than blended and are shaken-to-order with 60mg of caffeine in each 20-ounce serving. The drinks are also crafted with whole fruits like pineapple and strawberry in the mix alongside real juice to provide antioxidants like vitamins A and E. The drinks have less than 10-grams of added sugar in each 20-ounce serving , and are free from artificial flavors and preservatives.
The Smoothie King SK Refreshers come in Pineapple Mango Lemonade, Strawberry Guava Lemonade, Strawberry Guava and Pineapple Mango flavors.
Energy-Boosting Fruit Drinks
Smoothie King SK Refreshers Come Served Over Ice
Trend Themes
1. Energy-boosting Drinks - The Smoothie King SK Refreshers offer a convenient and refreshing way for consumers to boost their energy levels with a variety of fruit flavors and added caffeine.
2. Shaken-to-order Refreshments - The introduction of the Smoothie King SK Refreshers showcases a shift towards serving drinks over ice and the opportunity for customization and on-the-go consumption.
3. Health-conscious Beverages - With whole fruits, real juice, and minimal added sugar, the Smoothie King SK Refreshers cater to health-conscious consumers seeking nutritious and flavorful options.
Industry Implications
1. Smoothie/juice Bars - The Smoothie King SK Refreshers present an opportunity for smoothie and juice bar businesses to expand their beverage offerings and attract health-conscious customers.
2. Cafes/coffee Shops - Cafes and coffee shops can embrace the trend of energy-boosting drinks by incorporating the Smoothie King SK Refreshers into their menu, catering to customers looking for alternative sources of energy.
3. Convenience Stores - By stocking the Smoothie King SK Refreshers, convenience stores can tap into the market of on-the-go consumers seeking healthy and refreshing beverages with added energy benefits.