British artist Stuart Semple is on a mission to "liberate colors" from trademarks and exclusive rights, including Vantablack, the blackest black in the world—and now, the artist is releasing an NFT called SIX ZEROES that references the hex code for the color black. With the release of this digital asset, people are given the chance to own the "digital equivalent of ‘the Blackest Black.'"
One million SIX ZEROS will be made available in March 2022 for 0.05 ETH each. There are a few parameters in place when it comes to purchasing a pixel, and Ethereum holders will need to confirm that they do not hold any controversial Color Museum NFTs and that they are not Anish Kapoor or associated with the man who secured exclusive access to the blackest black pigment.
Pitch-Black Pixel NFTs
SIX ZEROES References the Hex Code for the Color Black
Trend Themes
1. NFT Ownership of Color - The SIX ZEROES NFT offers ownership of the 'digital equivalent of 'the Blackest Black,' paving the way for NFTs in the realm of color ownership.
2. Challenging Trademarks - Stuart Semple's mission to 'liberate colors' from trademarks and exclusive rights presents disruptive innovation opportunities for creative industries to explore new, non-exclusive ways of accessing well-known color pigments.
3. Digital Art Sales - The release of ONE MILLION SIX ZEROS NFTs and the increasing interest in digital art sales and ownership, indicates a disruptive innovation opportunity for galleries, museums, and platforms to expand their sales and display offerings to digital art collectors.
Industry Implications
1. Art Galleries - Art galleries can take advantage of the increasing interest in digital art ownership and the ONE MILLION SIX ZEROS NFT release to expand their offerings and reach to digital art collectors.
2. Trademark Law - Stuart Semple's mission to 'liberate colors' presents a disruptive innovation opportunity for trademark law in exploring new legal frameworks for non-exclusive access to well-known color pigments.
3. Digital Platforms - The SIX ZEROES NFT release and the growing interest in digital art sales and ownership create a disruptive innovation opportunity for digital platforms to expand and cater to the needs of digital art collectors and sellers.