Nike introduces new sneakers to continue growing its Since 82 collection of footwear that is highlighted by a new Air Force 1 silhouette, which simultaneously celebrates its ongoing Anniversary series. The shoe features accents such as the old school NIKE AIR embroidery along the heel and a toothbrush that reads "Since 1982." It is all packaged in a retro shoe box with a vintage feel.
The sneaker itself is made from all-white leather with light pink details along the Swooshes and other branding touches throughout. The shoe sits on top of a classic sole unit and has a white stitched midsole base and gum rubber outsole to round out the entire design -- it is now available to shop online.
Pink Logo Lifestyle Footwear
Nike Continues to Grow its Since 82 Collection of Sneakers
Trend Themes
1. Retro Sneaker Silhouettes - Nike's Since 82 collection showcases retro-inspired sneakers with vintage branding and packaging, offering opportunities to capitalize on the nostalgia trend.
2. Pink and White Colorways - Nike's use of light pink on the Swooshes and branding of its Since 82 collection highlights the popularity of soft and feminine colorways in the sneaker industry.
3. Anniversary and Milestone Celebrations - The release of Nike's new Air Force 1 silhouette featuring 'Since 1982' branding celebrates milestone moments in the industry and presents opportunities for brands to create special editions for anniversary celebrations.
Industry Implications
1. Footwear - Nike's release of the Since 82 collection caters to sneaker enthusiasts looking for vintage-inspired designs and unique branding opportunities.
2. Fashion and Apparel - The use of retro branding and packaging on Nike's Since 82 collection shows potential for the fashion and apparel industry to incorporate nostalgia marketing in their products and campaigns.
3. Marketing and Advertising - Nike's promotion of its Since 82 collection provides inspiration for marketing and advertising professionals to create effective campaigns around celebrating anniversaries and milestones in their respective industries.